Hi, I’m Sai Srinivasan GB, and I’m proud to share that I’m now a search engine marketing expert.
I’m currently studying software development at IVB (Institute of Venture Building), but my curiosity for how the internet really works led me into the world of digital marketing. I’ve always been fascinated by how businesses appear on top of Google, how they attract the right customers, and how one click can lead to a real sale.
That’s where I discovered the power of Search Engine Marketing (SEM) — and it completely changed the way I see online growth.
Contents
What Is Search Engine Marketing (SEM)
To put it simply, search engine marketing is about helping people find the right product or service at the right time.
Whenever you type something like “best gym near me” or “buy sneakers online”, the ads that show up at the top are part of Google Ads — and that’s the result of a strong SEM strategy.
As a search engine marketing expert, my job is to make sure that a brand’s ads appear to people who are already looking for what they offer. It’s not just about showing ads — it’s about understanding user intent, targeting the right keywords, and building ads that convert clicks into customers.
Tools I Use as a Search Engine Marketing Expert
I’ve learnt that great campaigns are built on great tools. Here are the main platforms I use every day as part of my search engine marketing work:
Google Ads Manager – This is where all my campaigns come to life. I create, manage, and optimise Search, Display, and YouTube ads here. I work with keywords, ad copy, and bidding strategies to make sure every rupee is used effectively.
SEMrush – This tool helps me with keyword research, competitor analysis, and finding new opportunities. I use it to study what people are searching for and what competitors are doing — so I can build smarter campaigns that perform better.
Google Analytics – This tool gives me a complete view of what happens after someone clicks an ad. I use Google Analytics to study user behaviour, bounce rates, and conversion paths.
Google Tag Manager – I use this to track important actions like form submissions, button clicks, or purchases. It helps me measure how well my campaigns are performing.
A/B Testing Tools – I often test two versions of the same ad or landing page to see which performs better. Even small changes in a headline or CTA can lead to a big improvement in conversions.
These tools help me stay sharp and make every decision based on real data, not guesses. That’s what makes me a confident, data-driven search engine marketing expert.
How I Build My SEM Campaigns
When I create a campaign, I like to follow a simple but effective process:
- Understand the goal – Every campaign starts with a clear objective: do we want leads, sales, or traffic?
- Research keywords – I use SEMrush and Google Keyword Planner to find the best keywords that match user intent.
- Create the ads – I write simple and clear ad copy that attracts clicks and connects emotionally.
- Optimise the landing page – A good ad is nothing without a strong landing page, so I make sure it’s fast, easy to read, and focused on conversion.
- Track and improve – I use Google Analytics and Google Tag Manager to track results and optimise continuously.
This method helps me keep my campaigns efficient, scalable, and result-orientated.
How I Apply It on My Own Website
I use all these skills to improve my personal website – www.saisrinivasangb.com.
From planning Google Ads campaigns to improving landing pages, I test everything I learn. This helps me grow my website traffic, generate leads, and understand how users behave online.
Running real campaigns for my own projects gives me practical experience that’s even more valuable than classroom learning.
Why I Love Search Engine Marketing
Since I come from a software development background, I naturally enjoy solving problems and analysing data.
That mindset helps me in search engine marketing because it’s all about experimenting, analysing, and improving.
I love how SEM combines both sides of my personality — creative thinking and technical logic.
Every campaign is like a live project: I set goals, test ideas, fix what doesn’t work, and celebrate what does.
For me, search engine marketing isn’t just a career skill — it’s a way to understand how the digital world really moves.
My Goal as a Search Engine Marketing Expert
My goal is to help businesses spend smarter, not more.
I create Google Ads campaigns that are focused on return on investment (ROI), not just traffic. I want brands to reach real customers, reduce waste, and see measurable results from their marketing spend.
If you’re looking for a search engine marketing expert who focuses on real performance and smart strategies, you can reach out to me through my website:
www.saisrinivasangb.com.
Final Thoughts
Becoming a search engine marketing expert has been one of the best decisions in my learning journey.
It has helped me see marketing as more than just ads — it’s about understanding people, analysing behaviour, and using data to create real impact.
I’m still learning every day, still experimenting, and still improving — but every campaign I build takes me one step closer to becoming the best Google Ads Expert in Chennai.