That’s what I learnt while mastering Google Ads Manager during my Search Engine Marketing certification with @Digital Scholar.
Proud to be a Certified Search Engine Marketing Expert today! 🚀
I’m Sai Srinivasan GB, currently pursuing my first year in Software Development at IVB (Institute of Venture Building).
Even though my background is in tech, I’ve always believed that the future belongs to those who can combine technology with marketing. 💡
That curiosity led me to explore the world of digital marketing, and recently, I completed my Search Engine Marketing (SEM) certification from @Digital Scholar — specialising in Google Ads Manager.
💡 My Journey with Google Ads
When I first stepped into Google Ads Manager, I realised how much data, logic, and creativity go into a single ad.
Every search is a user’s question — and every good ad is a precise answer.
Over time, I learnt to build campaigns that don’t just generate clicks but drive measurable results.
That’s where the real magic of SEM lies — connecting people and businesses at the right time with the right intent. 🔍
✅ Campaign Structuring: Setting up ad groups and conversion goals that match business objectives.
✅ Keyword & Intent Strategy: Understanding what users want and how to reach them efficiently.
✅ Ad Copywriting: Creating headlines and descriptions that convert.
✅ Bidding Optimisation: Balancing budget and performance to maximise ROI.
✅ Conversion Tracking: Using Google Tag Manager and Analytics to measure what truly matters.
Every campaign I’ve built taught me something new — how small tweaks in targeting, bidding, or creative can dramatically impact performance. ⚡
🏆 Why Digital Scholar Was a Game-Changer
Learning from Sorav Jain and the @Digital Scholar team gave me hands-on experience in real-world campaign management.
Their agency-style training helped me think like a strategist — analysing metrics, optimising ads, and focusing on tangible results.
This wasn’t just learning — it was real practice, real data, and real growth.
Today, as a certified Google Ads expert, I help brands grow online by focusing on what truly matters — conversions, not clicks.
A huge thanks to @Digital Scholar for shaping my journey and helping me turn curiosity into expertise. 🙌
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